To help you make more informed decisions about which products to enrol in Fulfilment by Amazon (FBA), we’ve added more detailed analysis to the FBA Enrolment Opportunities tool. This update is available in the US, the UK, Germany, Spain, France and Italy.
The new Why this ASIN? rationale opens a detailed panel that compares FBA data to your Fulfilled by Merchant performance, including the following:
- FBA speed advantage, which shows how many days faster FBA can deliver your product
- Performance of Prime products, including product detail page views, units sold, search impressions and customer ratings
These insights from similar products will help you both quickly identify which of your Fulfilled by Merchant ASINs could benefit most from enrolment in FBA, and optimise your inventory strategy.
To review your FBA Enrolment Opportunities, go to Inventory and select Opportunities.
For more information, go to the FBA Enrolment Opportunities help page.
