Amazon Updates

If you manage brands in our EU stores, you can now use virtual bundles to sell your registered brand ASINs together at a discounted price. This option can help customers discover more of your products and potentially increase your sales. With virtual bundles, you can combine...

With the holidays quickly approaching, you can now easily promote your products for the holiday season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in...

In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes. Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network,...

Starting December 2, 2025, to improve Seller Central account security and to maintain our commitment to a trustworthy selling experience, we’re encouraging the use of Passkey verification for all accounts. This change is to increase the security of your account and to remain...

If you’re a Professional seller listing products in bulk, you can now use AI to quickly create compelling product listings that help customers make informed purchase decisions. You can use AI to create product listing content such as titles, bullet points and descriptions....

Thank you for your continued partnership in serving customers with amazing products, great prices and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you. In 2026, we will make one of our largest-ever fee reductions, lowering...

At our recent Amazon Accelerate event in Seattle, we asked sellers to share strategies to help boost holiday sales performance. We collected some of the most effective tips to help you make the most of this holiday season. To improve your product visibility and sales,...

With Image Manager, you can now copy images or media sets to product detail pages for sibling product variations that share the same colour and style. This tool saves you time, improving the efficiency and consistency of your product image management. While previously you had...

Effective as of January 1, 2026, requirements for products packaged with lithium-ion batteries will be updated to comply with the International Civil Aviation Organization (ICAO) and to ensure air transport safety. Per our Business Service Agreement, you’re required to...

If you’re a brand owner, you can now qualify for up to £44,000 in incentives when you launch your business in the Netherlands, Sweden, Poland, Belgium or Ireland. With New Seller Incentives, you can earn up to £44,000 through a 10% referral fee discount on your first £40,000...