Understand why ASINs are recommended for FBA enrolment
To help you make more informed decisions about which products to enrol in Fulfilment by Amazon (FBA), we’ve added more detailed analysis to the FBA Enrolment Opportunities tool. This update is available in the US, the UK, Germany, Spain, France and Italy.
The new Why this...
View new customer service performance insights
The new Customer Service Quality Insights dashboard on the Feedback Manager page shows your customer service performance data for Fulfilled by Merchant orders and compares it to that of other sellers. With this data, you can identify where you may be able to provide an even...
Get fast mobile alerts for account issues with the Amazon Seller app
Set up push notifications on your phone with the Amazon Seller app to get instant alerts about critical issues that could impact your selling account.
You can now get alerts on your phone for items that may require your immediate attention, such as account health issues or...
New attribute requirements for jewellery listings are in effect
We made important changes to jewellery listings in August 2025 that affect how you create and manage your products on Amazon stores. The new classifications streamline the listing process, help make your products more visible in customer searches and may reduce customer...
Maintain a good Account Health Rating during the holiday season
As the holiday season approaches, we recommend that you monitor your Account Health Rating (AHR) to quickly address any issues that may result in your account being deactivated.
AHR is a colour-coded score ranging from 0 to 1,000 that indicates your selling account’s risk of...
FBM Ship+: faster shipping without all of the extra cost
Fulfilled by Merchant (FBM) Ship+ is a new fulfilment solution for your Fulfilled by Merchant shipments.
FBM Ship+ gives you faster shipping options at lower costs with discounted rates from our partner carriers and cashback on your Fulfilled by Merchant orders. It also shows...
Drive product discoverability with A+ Shoppable Collections
If you’re a registered brand owner, you can use A+ Content Shoppable Collections to build interactive carousels that showcase other products from your catalogue, potentially increasing your sales.
With this feature, you can create product collections such as top sellers,...
You can now add certifications to attract Amazon Business customers
You can now display your business certifications to Amazon Business customers in our stores in the EU and the UK.
This feature helps you to connect with business customers seeking suppliers who meet environmental, social and governance (ESG) standards. Recent data shows that...
Updates to EPR requirements for WEEE and Packaging in the UK
This concerns Extended Producer Responsibility (EPR) requirements in the UK for both Waste Electrical and Electronic Equipment (WEEE) and Packaging.
For Packaging: EPR requirements have been effective since January 1, 2025, with 2025 fees calculated using packaging...
Book Amazon Freight slots now to prepare for the winter holiday season
If you want to send palletized inventory to our fulfillment centers in Europe, you can use Amazon Freight to secure delivery appointments ahead of the winter holiday season. Availability is limited, and demand will increase throughout December.
We recommend the following...


