Amazon Update

The New Seller Summit is almost here, and final spots are filling up fast. The event is scheduled for May 20, 2026, at The Westin Anaheim Resort in CA. Don’t miss your chance to learn directly from Amazon’s top experts. Register now to: Attend expert-led breakout...

Brand Registry is a free program that unlocks powerful tools including A+ Content and Intellectual Property (IP) protection that help you build customer trust and grow your business in our store. Here’s what you need to know to enroll in this program: Start with a...

For self-ship sellers who provide their own customer service, we’re updating how we collect survey feedback for your buyer dissatisfaction rate metric under Customer Service Quality Insights. We’ll use a 1-to-5 satisfaction scale instead of a Yes/No question,...

Register now for the Seller Growth Summit on July 16, 2026, at the New York Marriott Marquis in New York City. This is a one-day event we’ve created to help you take your Amazon business to the next level. This event is designed for sellers ready to scale their...

Displaying your certifications on Amazon Business can help you reach more business buyers and grow your B2B sales. The demand is real. In 2025, customers with buying policies that prefer sellers with certifications spent over $450 million with sellers who displayed their...

Establishing your intellectual property (IP) can help you set up and run your storefront more quickly. If you’re looking to secure your trademark and enroll in Brand Registry faster, our IP Accelerator program can help. The program connects you with a network of vetted...

We’re extending our full portfolio of freight, distribution, fulfillment, and parcel shipping solutions to businesses of all types and sizes, including those that operate beyond our store. Supply Chain by Amazon, the set of supply chain services that gets your products...

If you manage brands in our EU stores, you can now use virtual bundles to sell your registered brand ASINs together at a discounted price. This option can help customers discover more of your products and potentially increase your sales. With virtual bundles, you can combine...

With the holidays quickly approaching, you can now easily promote your products for the holiday season with Creative Agent within Creative Studio. The newly launched AI-powered partner lets US brands of all sizes create professional, full-funnel advertising campaigns in...

In March, we’ll end commingling practices across our supply chain and update eligibility criteria for using manufacturer barcodes. Commingling is when we fulfil customer orders using exact product matches from the closest available inventory in the Amazon fulfilment network,...