The Myths of Selling on Amazon
Selling on Amazon often seems like a dream come true. Just list your product, sit back, and watch the profits roll in—at least, that’s the common perception. But let’s set the record straight: Amazon isn’t some effortless money-making machine. While it’s a powerful e-commerce...
How Can Small Sellers Compete with the Big Brands on Amazon?
Looking for batteries? You probably think of Duracell or Energizer right away.
Shopping for a toothbrush? Oral-B and Colgate are usually the first names to pop up.
Craving coffee? Starbucks and Nespresso seem to dominate your options.
Need a water bottle? It’s tough to scroll...
How To Increase Sales On Amazon: 100+ Tips
As of September 11, 2024, a staggering 839,900 new sellers had already joined Amazon this year, and as a result, the platform has been averaging around 3,700 sign-ups daily. Furthermore, projections suggest that by the end of 2024, Amazon will welcome approximately 1,350,500...
How to Use Amazon Brand Analytics to Improve PPC Campaigns
Running Amazon PPC without analyzing your data is like steering with your eyes closed—you can’t tell what’s performing, what’s draining your budget, or where to direct your efforts. Data is your most valuable asset, and Amazon offers robust analytics tools to help fine-tune...
Amazon Sponsored Products Go Beyond Amazon – What Sellers Need to Know?
Most Amazon sellers don’t rely solely on Amazon. Many operate their own e-commerce sites, sell through other marketplaces, and partner with third-party retailers to stock their products. However, one common thread among nearly all Amazon sellers is their use of Sponsored...
Keyword research techniques for Amazon sellers
Achieving success on Amazon begins with visibility, and that visibility hinges on using the right keywords. Most shoppers won’t browse endlessly; they enter a search term, glance through the results, and click on what grabs their attention. Without the proper keywords, even...
How to Use Amazon PPC to Increase Product Sales
Running Amazon PPC (Pay-Per-Click) campaigns is one of the most effective ways to boost product visibility, drive traffic, and increase sales. With millions of products competing for attention, relying solely on organic rankings isn’t enough. PPC ads help you get in front of...
How to optimize your Amazon listing for Rufus, Amazon’s AI-powered expert shopping assistant
AI isn’t the future. It’s already here and Amazon is also leveraging AI to its advantage. Soon after launching generative AI to help sellers write product descriptions, Amazon launched Rufus, the AI-powered expert shopping assistant. While Rufus may not possess all the...
Is your Amazon PPC not working? Here’s why (and how to fix it)
If you’re scratching your head wondering why your Amazon PPC (Pay-Per-Click) campaigns aren’t delivering the results you hoped for, you’re not alone.
Most sellers find themselves in the same situation, puzzled and frustrated by the lackluster performance of...
Top Reasons Why Your Amazon Sales Are Going Down
The sales go down and the pressure goes up. Sounds familiar? You are not alone. It happens to the best of us. Selling on Amazon is no short of a rollercoaster ride – the rules change overnight, Amazon never informs about the changing rules, and the competition always...












